Moment Designs

What comes to mind when you hear the company name, Nike? Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a shoe stripe, as a way to differentiate its shoes from Adidas' shoes, which had three stripes. Later, the single Nike stripe became the company logo, and this logo has become the signature logo of Nike's entire brand of sports apparel. Good logos are critical for a business, as they establish the brand in a way that resonates with its customers . Brand Recognition A logo should be easily recognizable in large- and small-print. You want consumers to recognize your brand, whether it's embroidered on a t-shirt, on a billboard or in a digital ad on someone's phone. Your logo should be simple and should not compete with other company logos. You don't want to roll out an ad campaign with a big yellow "M" that consumers might possibly confuse with McDonald's, a...

This blog is from  https://logogeek.uk/logo-design/neuro-design/ For decades, logo designers have relied on a set of design principles and intuition to create successful logos. Most designers through years of experience and practice know what works. Yet, they may not understand why design works. That is why logo designers need to embrace insights from  neuroscience and psychology  about how the brain reacts to logos, so that they can make better and more strategic design decisions. This is called  neuro design . Think of neuro design as ergonomic design for the brain. Neuro design provides a set of fundamentals that tell us how to design logos that intuitively appeal to our brains and are more easily recognisable. Consequently, neuro design can augment the  logo design process  by using its principles to test designs against real human reactions.(1) Before we delve into how neuro design can enhance logo design, let’s first understand how our brains p...